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ZestFinance uses big data to weed out deadbeats

October 11, 2014 /

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"For small to medium to national organizations, for events and fundraisers of any size, in any format – live, virtual or hybrid – the platform is built for scale."

Douglas Merrill, chief executive of ZestFinance, jumps up, stares at the computer monitor on the wall and says, "Holy crap, that can’t be right."

His researchers are claiming they can improve the accuracy of their default predictions for one category of borrower by 15 percentage points.

One peculiar finding: People who fill out the ZestFinance loan application in capital letters are riskier borrowers than those who write in upper- and lowercase. Merrill says he doesn’t know why.

By John Lippert

Full Story: http://www.washingtonpost.com/business/zestfinance-issues-small-high-rate-loans-uses-big-data-to-weed-out-deadbeats/2014/10/10/e34986b6-4d71-11e4-aa5e-7153e466a02d_story.html

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We help companies find those "holy crap" moments. Inteneo Systems http://www.inteneosystems.com 406-531-8119

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