Analytics Software Mines the Store

Feel you’re being followed when you move around a store? You probably are. Retailers have set up cameras, motion sensors, and other gear to collect information about the buying behavior of their brick-and-mortar customers. According to market-research firm IDC, $1.3 billion will be spent on analytics software this year to make sense of the data collected.

By Olga Kharif

Full Story: http://www.businessweek.com/articles/2014-10-09/software-helps-retailers-analyze-shopper-behavior#r=hpt-fs

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