News

Forbes features Headframe Spirits’ integration of their own marketing campaigns with Butte’s identity.

Branding Butte has been a hot topic over the past few months. The Butte Local Development Corp. will launch a new marketing campaign using film content from the "Orphan Girl" project, and the county recently received a report from a Texas-based company they paid $67,000 to figure out how to better pitch the town.

Forbes, a leading national business magazine, has picked up the scent. On their website they featured Courtney and John McKee, owners of Headframe Spirits http://www.headframespirits.com/ and drivers behind the "Orphan Girl" film, to discuss how they integrate their own marketing campaigns with Butte’s identity.

Check out the Forbes post, titled "The Three Imperatives Of Authentic Branding," http://www.forbes.com/sites/georgebradt/2014/10/08/the-three-imperatives-of-authentic-branding/

— Matt Hoffman

http://mtstandard.com/news/local/forbes-features-butte-business-branding/article_9a2b9afb-851e-5327-b107-5ec5513b1f96.html

Posted in:

Sorry, we couldn't find any posts. Please try a different search.

Leave a Comment

You must be logged in to post a comment.