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I Know What You’ll Do Next Summer: Why Marketers Must Embrace Predictive Analytics

October 4, 2014/

The masters of digital marketing are using predictive analytics to replicate human intuition at Internet scales.

By Andrew Frank

Full Story: http://blogs.gartner.com/andrew_frank/2014/10/02/know-youll-next-summer-marketers-must-embrace-predictive-analytics/?utm_content=buffer7861a&utm_medium=social&utm_source=linkedin.com&utm_campaign=buffer

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