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Quality of Life Driving ‘Brain Gain’ in Rural Communities

It is true that most counties – rural and urban alike – lose young people following high school graduation. Yet at the same time, a less recognized migration is occurring, and has been since the 1970s. Many rural counties are experiencing "brain gains" as newcomers age 30-49 move in. This migration is keeping small towns alive and contributing to a new narrative about rural places.

What is influencing brain gain? Research on newcomers points to quality of life as a driving force. Young professionals are looking for simpler schedules, better schools, affordable housing and recreational opportunities for themselves and their families. And, they are escaping the crime, congestion and fast pace of city life.

Caitlyn Horose

Full Story: http://www.communitymatters.org/blog/brain-drain-or-brain-gain-new-narrative-rural-america

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