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Is the new technology at Macy’s our first glimpse of the future of retail?

September 26, 2014 /

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The MDT Disadvantaged Business Enterprise (DBE) Program encourages and supports the participation of companies owned and controlled by socially and economically disadvantaged individuals in transportation contracts.

Over the next several weeks, Macy’s will add 4,000 iBeacon devices to its 786 stores across the country. These gadgets use a low-energy Bluetooth signal to send special offers to nearby smartphones that are equipped with the Shopkick app, a popular deals platform that Macy’s has partnered with to deliver its coupons.

By Sarah Halzack

Full Story: http://www.washingtonpost.com/news/business/wp/2014/09/25/is-the-new-technology-at-macys-our-first-glimpse-of-the-future-of-retail/

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