CMOs and CIOs Increasingly See Eye to Eye

Few would argue with the notion that the two functions, often deeply siloed in large businesses, should work together more effectively to seize opportunities in today’s increasingly digital world. Interesting new combinations of social, mobile, analytics, and cloud technologies are being created, tested, and deployed at a rapid clip. Helping to support their collaboration is a shared sense of where the focus should be. Both marketing and IT leaders agreed that the top five marketing IT priorities include customer experience, customer analytics, social media, corporate website, and other web application development.

by Mike Sutcliff

Full Story: http://blogs.hbr.org/2014/08/cmos-and-cios-increasingly-see-eye-to-eye/