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Using Analytics to Define the Ticketing Experience

September 20, 2014 /

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Russ Stanley, who enters his 25th season with the San Francisco Giants, is responsible for the ticket sales and fulfillment of all events at AT&T Park and Spring Training games at Scottsdale Stadium.

He is a pioneer in developing and implementing the dynamic ticket pricing model commonplace today in professional sports. The Giants were the first professional sports team to adapt this structure. Stanley and his team of sales, operations, client relations, and luxury suites staff have implemented many progressive ideas that are designed to continually improve the fan experience at AT&T Park and Scottsdale Stadium.

Many of these electronically based programs include the reselling of tickets online, relaying tickets via email, finding ticket partners for season ticket members and providing the opportunity for donating tickets on line.

Under Stanley’s leadership, his team of ticket and sales professionals continues to set the bar for the sports ticketing industry.

See more at: https://ieondemand.com/divisions/analytics/events/247/presentations/using-analytics-to-define-the-ticketing-experience?sthash.YhOhrz8C.mjjo#sthash.YhOhrz8C.A1xJmzko.dpuf

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