Big Decisions: Executives rely more on experience and advice than data to make business-defining choices… and it costs them dearly

Highly data-driven companies are three times more likely to report significant improvement in making big decisions, but only 1 in 3 executives say their organisation is highly data-driven.

"A company’s success today is tied to how good it is at making big decisions. While executives say they continue to rely on experience, advice, or their own gut instinct, they also see investment in data and analytics as critical to success. Experience and intuition and the use of data and analytics are not mutually exclusive. The challenge for business is how best to marry the two. Executives know the right questions to ask. Now they need to know how to get the right answers from external and internal data they’ve used over the last two years." Dan DiFilippo

Full Story: http://press.pwc.com/GLOBAL/News-releases/big-decisions-executives-rely-more-on-experience-and-advice-than-data-to-make-business-defining-choi/s/457883b1-db9a-4676-95cc-7f78669c00e6