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Omnibar – Whole-Food Nutrition Born from UM Research Now Available Across Northwest

September 13, 2014 /

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A whole-food bar born from University of Montana research, ultra-racing trial and error, and Montana-raised beef, has hit the shelves of Fred Meyer stores across the Northwest.

Omnibar http://omnibars.com/ , a nutritionally balanced whole-food bar that uses beef for protein as opposed to soy or whey, was conceptualized and prototyped in Montana and refined using technology in Oregon’s Food Innovation Center.

The idea for Omnibar was developed after a conversation between Cooper Burchenal, Montana beef rancher and Brent Ruby, a UM research professor and director of the Montana Center for Work Physiology and Exercise Metabolism. Together, they realized that there was no whole-food nutition bar on the market that uses animal protein.

Full Story: http://news.umt.edu/2014/09/082814omni.php