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Getting the CMO and CIO to work as partners – McKinsey & Company

September 9, 2014/

Companies that are more data driven are 5 percent more productive and 6 percent more profitable than other companies.

Matt Ariker, Martin Harrysson and Jesko Perrey

Full Story: http://www.mckinsey.com/insights/business_technology/getting_the_cmo_and_cio_to_work_as_partners?cid=other-eml-nsl-mip-mck-oth-1409

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