Big Data is best if it’s shared throughout the organization to give a 360 degree view of the customer

Big data is finally able to close the loop on a true 360-degree customer view. Combining on-site analytics, volunteered customer information, demographics, brand affinities, software and technology preferences and more, your customer service team can build a client base that loves you for your software and for your people. And that goes for small and big companies alike.

Big data is a huge revenue generator for your marketing team, but don’t forget to put the data to use across your entire organization, and talk to your customers in a way that minimizes their time spent and optimizes their experience. Otherwise, you’ll be eating the dust of companies like Amazon, who already are doing this – and in our big data Wild West, inaction could lead to your brand becoming obsolete sooner than you might think.

Full Story: http://www.forbes.com/sites/homaycotte/2014/08/26/big-data-customer-service/

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Inteneo Systems – We’ll give you the 360 degree view – http://www.inteneosystems.com 406-531-8119