Niche marketing proves successful for Helena Tourism Alliance

Group sees biking, geo-caching, railroad as assets
Heidi O’Brien wants Helena to stand out from the crowd among Montana cities vying for tourists, and mountain biking is one of the niches the tourism alliance has been exploring to build a name for Helena.

Halfway between Glacier and Yellowstone http://www.helenamt.com/content/halfway-between-glacier-and-yellowstone/

AL KNAUBER Independent Record

Full Story: http://helenair.com/news/local/niche-marketing-proves-successful-for-helena-tourism-alliance/article_239e8f7c-0f88-5380-9970-3de598bd95b2.html