Every company is becoming a data company

The argument that every company is a tech company–or that there is no such thing as a tech company–is an old one. But it seems increasingly clear that every company also needs to be a data company.

A new report from Tata Consultancy Services, a large IT-services company, looks at digital initiatives in some 800 large global companies. The survey found that "95% of companies are using digital technologies in some way to connect and track their customers, with social media and mobile apps as the most common methods." By 2020, the companies will use myriad more methods to glean customer data.

By Leo Mirani

Full Story: http://qz.com/243714/every-company-is-becoming-a-data-company/

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