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Bicycle tourism has big impact on Montana’s economy

The Institute for Tourism and Recreation Research recently published a study estimating that 565,372 cyclists rode through Montana in 2012. On average, those cyclists spent 8.8 nights in the state and spent more than $75 per day, for a total of $377 million spent by touring cyclists in Montana in 2012.

"It’s absolutely a potential economic development," Norma Nickerson, director and principal investigator at ITRR, said of bicycle tourism.

By ERIN MADISON – Great Falls Tribune

Full Story: http://ravallirepublic.com/business/article_17df44c6-1850-11e4-b3b7-0019bb2963f4.html

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