Apple Secretly Acquired Boise Based "Pandora For Books" Startup BookLamp To Battle Amazon

TechCrunch has learned that Apple has made another acquisition, one that it is using to boost its e-books effort and "beat Amazon at its own game." It has bought BookLamp http://booklamp.org/ , a startup based out of Boise, Idaho, that developed big data-style book analytics services.

by Josh Constine (@joshconstine), Ingrid Lunden (@ingridlunden)

Full Story: http://techcrunch.com/2014/07/25/apple-booklamp/