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Why Your BI Model Should Include an Uplift Model

July 23, 2014/

Instead of forecasting whether a prospect will take an action once they’re contacted, persuasion modeling attempts to measure whether customers will take an action only if they’re contacted.

By Zach Watson, TechnologyAdvice

Full Story: http://tdwi.org/articles/2014/07/22/BI-Uplift-Model.aspx?j=350566&[email protected]&l=50_HTML&u=6975864&mid=1060748&jb=6

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