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Tesla may work S-E-X back in name of new model

July 16, 2014/

Electric car maker Tesla thinks it has solved the problem of the name of its next, most important model. And it’s not quite as easy as S-E-X.

Tesla sells the Model S sedan, and the Model X crossover is due to start deliveries next year. For its third model, CEO Elon Musk had chosen the name Model E. Get it? S-E-X.

But then Ford interjected and said it owned the trademark for the name Model E. What to do?

Chris Woodyard, USA TODAY

Full Story: http://www.usatoday.com/story/money/cars/2014/07/16/tesla-model-iii-model-e/12720127/

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