To Make a Better Bet, Use Trial and Error

Why guess what the best business strategy is when you can cost effectively test your way to the best solution?

A theoretical solution — even when routed in experience — is rarely as good as iteration after iteration of real world testing.

by Jeff Stibel

Full Story: http://blogs.hbr.org/2014/07/to-make-a-better-bet-use-trial-and-error/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+harvardbusiness+%28HBR.org%29&cm_ite=DailyAlert-070814+%281%29&cm_lm=sp:[email protected]&cm_ven=Spop-Email