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Crumbs cupcake shop shows dangers of focusing on single product
July 9, 2014 /
Trendy products tend to attract competition, and companies selling a single item are more susceptible to customers’ whims and changing tastes. Locally, the owners of Cupcake Royale and Trophy Cupcakes say they have avoided over-expanding the way the faltering Crumbs did.
By CANDICE CHOI
Full Story: http://seattletimes.com/html/businesstechnology/2024022442_crumbsclosingxml.html
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