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Bison now part of new D.A. Davidson brand – "The Strength of Advice"

July 6, 2014 /

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D.A. Davidson Cos. http://www.davidsoncompanies.com/dc/ announced that it has adopted a new logo and updated its company name. The new logo features a bison and the tagline "The Strength of Advice."

"Our new logo differentiates the D.A. Davidson Companies brand by incorporating a representation of our western heritage, with the bison, and our forward-looking approach, shown in the starburst," said Bill Johnstone, chairman and CEO of D.A. Davidson Companies. "We’re excited about the bison as a powerful and memorable symbol."

The logo includes the introduction of the tagline, "The Strength of Advice," to highlight the company’s most important service: advice and recommendations for a wide range of individual investors and institutional clients.

Jo Dee Black

Full Story: http://www.greatfallstribune.com/story/money/2014/07/05/bison-now-part-new-da-davidson-brand/12261857/

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