Lingerie Startup Uses Big Data to Engineer the World’s Best Bra

Data is the thing that allows many of the world’s biggest companies to do what they do.

When Victoria’s Secret wants to promote new products, it sends the "angels"-that stunning band of supermodels-strutting down a catwalk wearing glittery wings, stiletto heels, and not much else. And Calvin Klein takes much the same tack, putting up giant black and white billboards graced by oil-slick models lounging moodily in all manner of suggestive poses, abs a-blazing. In the lingerie industry, the old marketing trope is true: sex sells. But Michelle Lam hopes that data can sell too.

By Issie Lapowsky

Full Story: http://www.wired.com/2014/06/trueco/

***

We help organizations of any size quickly and economically do what they do better. Inteneo Systems – Big Dat/Business Intelligence Expertise from Big Sky Country http://www.inteneosystems.com 406-531-8119