Learning to Predict Death with Big Data

Death. Many of the discussions around data revolve around death. These discussions are typically pretty mundane. Why do phone calls die? Why do banks go out of business? What makes servers and other network machinery fail? It’s sad, but sometimes servers die, phone calls are lost, and some long-standing banks suddenly come to an end.

When that happens we use data to discover where it all went wrong. More accurately, we try to use data to discover where it all went wrong, poring through customer accounts data, cell tower network logs, profit and loss statements. That’s the post-mortem, a Big Data autopsy.

By Dr. Roy Marsten

Full Story: http://innovationinsights.wired.com/insights/2014/06/learning-predict-death-big-data/