CFOs get schooled on hope and hype of big data analytics

"We have to deal with the fundamental facts that the vast majority of individuals and companies that have data don’t have a big data problem. They have a distributed data problem," he said. According to Moss, 70 cents of every project dollar is spent on "identifying, normalizing, moving, storing and optimizing data in some sort of data construct." The mechanics of getting the data in shape for extracting insight eats up most of the funds.

"My argument is that we have to look at that before we really begin to unlock the waves of innovation people are talking about," he said.

Full Story: http://searchcio.techtarget.com/opinion/CFOs-get-schooled-on-hope-and-hype-of-big-data-analytics

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