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Tell me a Better Story – The Impact of Location Analytics on Business Intelligence

There is an old Native American Proverb that goes like this –

"Tell me a fact and I will learn.
Tell me a truth and I’ll believe.
But tell me a story and it will live in my heart forever".

Business Intelligence has matured to be a mainstream application because it takes the two dimensional spreadsheet world and uses the data to tell a story. Users can visualize trends, quickly picture their organization in dashboards and use indicators to traffic-light key performance metrics.

By Tim Calkins

Full Story: http://gisinc.com/talk/impact-of-location-analytics-on-business-intelligence/

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Putting Business Intelligence on the Map – Part 2

We received a great deal of feedback and questions about our blog around the fusion of BI and GIS and how they complement each other. Even the terminology is blending where the term Location Intelligence (LI) and Location Analytics (LA) is bantered about more and more. So I wanted to add some clarity around the fusion of BI and GIS by providing additional examples and also help paint a picture of how you could extend your analysis capabilities.

by Tim Calkins

Full Story: http://gisinc.com/talk/putting-business-intelligence-on-the-map-part-2/

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