News

University of Montana hires recruiting firm to boost enrollment

As the University of Montana’s enrollment dwindles for the second consecutive year, administrators have placed their faith – and $2.1 million – in an Iowa-based recruiting firm in the hope of luring more students to campus.

The three-year contract tasks enrollment management firm RuffaloCODY with identifying potential UM students and targeting them with information about the University.

by Amy R. Sisk

Full Story: http://www.montanakaimin.com/news/article_58929e1e-d0c5-11e3-a573-001a4bcf6878.html

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Colleges intensify recruitment through use of "Big Data"

Over the past several weeks, my cat has been bombarded with emails from colleges anxious for her to complete the Common Application she started some time during the fall. The emails have come from schools currently on her list as well as from those she dropped off the list quite some time ago.

Nancy Griesemer

Full Story: http://www.examiner.com/article/colleges-intensify-recruitment-through-use-of-big-data

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