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With Free Web Courses, Wharton Seeks Edge in Traditional Programs B-School Continues — MOOCs Push Ahead of Rivals

Nearly two years into its grand experiment with massive open online courses, University of Pennsylvania’s Wharton School is feeling bullish.

The school introduced its first MOOC, as they are known, in 2012, setting out on an ambitious plan to reach millions of new students. The free classes, in subjects like financial accounting and marketing, don’t carry any credit toward a Wharton degree, but they have given about 1.1 million participants a taste of academic life at the elite institution and a chance to learn basic business skills.

By
Melissa Korn

Full Story: http://online.wsj.com/news/articles/SB10001424052702303948104579533810102989536?mod=WSJ_hpp_sections_careerjournal&mg=reno64-wsj&url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB10001424052702303948104579533810102989536.html%3Fmod%3DWSJ_hpp_sections_careerjournal

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