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Internship Challenge Connects UM Alumnus Ken Quinn with Current Students

April 17, 2014View for printing

Ken Quinn, '01 MBA, Associate Brand Director of Strategy at POSSIBLE Worldwide , recently spoke to SoBA students in a talk titled, "Creating Cubes From Clouds, Life As A Brand Strategist." Quinn presented his firm's latest branding campaign for AT&T, including the problem, the data, the strategy and the execution.

At the end of his presentation, Quinn posed an internship challenge to SoBA marketing students: based on the Truth Framework that he presented in class, students were asked to put their strategic thinking to the test and apply the framework to POSSIBLE Worldwide. Students could submit the framework, along with their resumes, to Quinn for the opportunity to participate in a summer internship with the POSSIBLE Worldwide strategy team in Seattle. SoBA very much appreciates the many creative ways alumni support business education for its students.

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