Integrating Knowledge and Numbers

The big thing that knowledge and numbers have in common is that they are both primarily designed to improve decisions. If you’re a decision-maker, you need not just knowledge and not just analytical models, but both of them–ideally presented to you in some integrated fashion.

By
Thomas H. Davenport

Full Story: http://blogs.wsj.com/cio/2014/04/16/integrating-knowledge-and-numbers/

(If you can’t see the story, do a Google search on "Integrating Knowledge and Numbers")