The practice of economic development is changing!

Most community EDOs ignore this data and do not invest disproportionately in meeting the needs of current employers. In a large part, this is because retention and expansion results do not provide the political capital (media coverage and optical perception of success) that a good old-fashioned ribbon cutting ceremony does. And, because better meeting the needs of existing companies is fairly ubiquitous making it a real challenge to demonstrate the value of the economic development profession. Which, in turn, makes it a challenge to secure operational funding.

Full Story: http://strengtheningbrandamerica.com/blog/2014/04/two-simple-steps-to-sustainable-economic-prosperity/