How to craft the world’s greatest elevator pitch

If there’s one thing I can do better than anyone, it’s sell something. I can sell you anything. In fact, just to prove that I can sell anything, a couple of years ago I got bored and sold empty plastic bags of "fresh Adirondack air" for $5.

Of course, the big joke about sales, and the secret to crafting and delivering the world’s greatest elevator pitch, is that anyone can do it. There’s no secret to it.

by: B.J. Mendelson

Full Story: http://technori.com/2013/07/4714-how-to-craft-the-worlds-greatest-elevator-pitch/