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How to craft the world's greatest elevator pitch

April 16, 2014View for printing

If there's one thing I can do better than anyone, it's sell something. I can sell you anything. In fact, just to prove that I can sell anything, a couple of years ago I got bored and sold empty plastic bags of "fresh Adirondack air" for $5.

Of course, the big joke about sales, and the secret to crafting and delivering the world's greatest elevator pitch, is that anyone can do it. There's no secret to it.

by: B.J. Mendelson

Full Story: ... ator-pitch/
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