Your Big Data Is Worthless if You Don’t Bring It Into the Real World

Rather than seeking to understand us simply based on what we do as in the case of big data, thick data seeks to understand us in terms of how we relate to the many different worlds we inhabit. Only by understanding our worlds can anyone really understand "the world" as a whole, which is precisely what companies like Google and Facebook say they want to do.

By Mikkel Krenchel and Christian Madsbjerg

Full Story: http://www.wired.com/2014/04/your-big-data-is-worthless-if-you-dont-bring-it-into-the-real-world/

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We help organizations use their data to help people do their jobs better. Inteneo Systems – Big Data/Business Intelligence Expertise from Big Sky Country http://www.inteneosystems.com 406-531-8119