Big Brown Finds Big Money from Big Data

Discussions of Big Data opportunities can often become esoteric and abstract, so this week I will write about a company that has applied Big Data for some serious cost savings. United Parcel Service of North America Inc. was one of the earliest adopters of business analytics, and has been building its digital and analytical capabilities quietly and steadily for about thirty years. Not surprisingly, UPS has also taken the lead among large organizations wanting to apply Big Data at large scale.

By
Thomas H. Davenport

Full Story: http://blogs.wsj.com/cio/2014/04/09/big-brown-finds-big-money-from-big-data/

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