Nintendo’s New Key to Creativity: More Women

"We wanted to make sure that the content allowed all the players to express their individuality," he said during the GDC talk, "that it is was something men and women of all ages would enjoy. So in order to view the project from a variety of perspectives, we made sure the team was made up of people from various backgrounds and life experiences."

By Laura Hudson

Full Story: http://www.wired.com/gamelife/2014/03/animal-crossing-director/