Meet Big Data’s Little Brother

Companies nowadays get so caught up in the hype about big data – the huge, fast moving, complex and diverse data sets we now have access to – and the potential value it can deliver, that they forget its little brother.

Big data’s little brother is ‘small data’ or traditional KPIs (Key Performance Indicators) that help to measure success in companies. Any data, and in particular ‘big data’, only becomes meaningful and relevant in the context of business success, measured by KPIs. Let me explain.

By itself, data has little or no value to a business. Value is generated when the data is able to deliver new insights that improve decision-making and boost the performance of a company. If designed well, KPIs are the measures of company performance and therefore the ultimate measures of big data value.

Here are three examples to illustrate my point:

Bernard Marr

Full Story: https://www.linkedin.com/today/post/article/20140320071231-64875646-meet-big-data-s-little-brother

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