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The Power of ‘Thick’ Data – Consider the story of Lego.
March 22, 2014 /
Successful companies and executives work to understand the emotional, even visceral context in which people encounter their product or service, and they are able to adapt when circumstances change. They are able to use what we like to call Thick Data.
(If you can’t see the full story, do a Google search using "The Power of ‘Thick’ Data" )
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