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Oscar Mayer Creates Wake-Up App With Bacon Smell

March 11, 2014 /

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"For small to medium to national organizations, for events and fundraisers of any size, in any format – live, virtual or hybrid – the platform is built for scale."

Oscar Mayer’s latest far-out innovation for building brand buzz is an iPhone plug-in that emits the smell of bacon, serving as an olfactory alarm clock.

The scent-emitting plug-in will only be available to the 4,700 winners of a contest.

To enter, consumers need to visit WakeUpandSmelltheBacon.com and fill out a "bacon beta tester entry form" — simple questions that convey points about how Oscar Mayer bacon is made. The brand will randomly select the winners.

by Karlene Lukovitz

Full Story: http://www.mediapost.com/publications/article/220894/oscar-mayer-creates-wake-up-app-with-bacon-smell.html?edition=70589