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What Does WhatsApp’s Success Say About Advertising?

February 24, 2014 /

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It speaks the truth. Ads suck the life out of the consumer experience.

The WhatsApp founders came from a culture (at Yahoo) where engineer work was dedicated not to making the user experience better — but instead, making ads more sellable by collecting more data. They left Yahoo and started WhatsApp with the condition that ads will never appear and no data will be collected.

Brian Acton and Jan Koum, the two founders who found a way for people to text-message without paying carriers text-messaging fees, have lived up to this promise to their users. In exchange for this ad-free "content experience," users pay an annual fee to WhatsApp of 99 cents a year. WhatsApp currently has 400 million users who could not be happier with these two guys.

by Ari Rosenberg

Full Story: http://www.mediapost.com/publications/article/219957/what-does-whatsapps-success-say-about-advertising.html?edition=70132

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