Haas School of Business Has an ‘Unconventional’ Plan to Attract Students

Marketing Haas as a school that knows how to apply the experiences of successful tech companies across the business landscape probably doesn’t meet the standard of unconventional, either. But if the series helps the school win a future war for talented MBAs, it may someday make for an interesting case study of its own.

By Patrick Clark

Full Story: http://www.businessweek.com/articles/2014-02-20/haas-school-of-business-has-an-unconventional-plan-to-attract-students#r=hpt-ls