Office ‘Influencers’ Are in High Demand – Companies Harness the Clout of Their Well-Connected Employees

Armed with reams of new data, companies including giants Procter & Gamble Co. and Cisco Systems Inc. are seeking out "influencers," or those among their employees who are particularly well-connected and trusted by their peers.

Once found, the firms are harnessing these workers’ clout to come up with new products, get workers on board with big changes like mergers, or spread information throughout the organization.

By
Rachel Feintzeig

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