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Software Companies use data analysis to show their customers how to use their products better

February 6, 2014 /

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They can make their software more valuable by giving customers data and analytics on how they compare to other customers, or even how to improve their operations.

By Thomas H. Davenport

Full Story: http://blogs.wsj.com/cio/2014/02/05/software-companies-hold-up-the-data-mirror/

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