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Business Analytics: Moving From Descriptive To Predictive Analytics

January 18, 2014 /

MATR Sponsor (view all)


TOMIS is the Tour and Activity Industry's only one-stop shop for all things digital marketing.

Predictive analytics can provide more insightful and actionable answers to the organization’s most common questions, ("Who are my most valuable customers?" "What are my most important products?" "What are my most successful campaigns?") than those generated by business intelligence alone and provide more future-looking answers and recommendations to questions that cannot be addressed at all by business intelligence.

Bill Schmarzo

Full Story: https://infocus.emc.com/william_schmarzo/business-analytics-moving-from-descriptive-to-predictive-analytics/?goback=.gde_3184708_member_5829917708866592772#!

Inteneo Systems – Business Intelligence/Predictive Analytics Expertise from Big Sky Country – http://www.inteneosystems.com
406-531-8119

MATR Supporters (view all)


The Kalispell Chamber of Commerce is the longest-standing and leading advocate for the Flathead Valley community and business climate.

Prospera helps businesses and communities find their pathway to success, acting as the navigator, problem solver and catalyst for a strong Montana economy.

For over 25 years, Zoot Enterprises has been a global provider of advanced origination, acquisition, and decision management solutions.
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