Big Data Strategy from Booz & Company – Are you starting with the 5 questions?

I see many companies organize their big data strategies around the infrastructure of big data: IT systems, data architecture, analytics programs, recruiting and training, partnering, governance, and so on. This is what leads to the waste and confusion I mentioned earlier because it’s not grounded in clear and coherent answers to the five questions above. The trap is set when you start by asking, "What is our big data strategy?" Instead, start with the five questions. While everyone else is talking about big data strategy, you’ll be thinking about how big data can bring a new edge to your corporate and business strategies.

Ken Favaro

Full Story: http://www.strategy-business.com/blog/Big-Data-Strategy-sbs-Strategy-of-the-Year

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