Three insane ways marketers will reach you in the future

If you’ve interacted much with the Internet in recent years, you probably understand that it’s watching you: Web companies have found ways to tailor the ads you see to what they understand about who you are, based on how you travel through cyberspace. Buy some shoes on Zappos? You’ll see similar models in Gmail ads. Visit a lot of left-leaning news outlets? Democratic candidates might start popping up on Facebook.

By Lydia DePillis

Full Story: http://www.washingtonpost.com/blogs/wonkblog/wp/2014/01/09/three-insane-ways-marketers-will-reach-you-in-the-future/