Why Most Marketers Will Fail In The Era Of Big Data

As MIT’s Andrew McAfee points out in a recent HBR post, the challenge of big data is that we need to learn to trust our judgment less, to relinquish the "marketing guts" that we so admire in marketing legends like Leo Burnett–and like to think we see in ourselves–and learn to collaborate with machines.

Greg Satell

Full Story: http://www.forbes.com/sites/gregsatell/2014/01/03/why-most-marketers-will-fail-in-the-era-of-big-data/?goback=.gde_1814785_member_5824914556605988866#!

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