Great Entrepreneurs Pick Great Markets

It’s hard to underestimate the power of an attractive or unattractive market in driving outcomes for companies, including start-ups. As Andy Rachleff, one of the founders of the venture capital firm Benchmark has said "When a great team meets a lousy market, markets win."

For entrepreneurs, then, the challenge is to find an opportunity in an attractive market.

by Rob Go

Full Story: http://blogs.hbr.org/2013/12/great-entrepreneurs-pick-great-markets/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+harvardbusiness+%28HBR.org%29&cm_ite=DailyAlert-121713+%281%29&cm_lm=sp%3Arbendis%40bendisig.com&cm_ven=Spop-Email