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How Big Data Will Change the Face of Philanthropy

Flood of new information has the potential to make both donors and charities more effective.

The impact will also extend to fundraising efforts, as nonprofit executives get better and faster data to help them hone their pitches. They can focus the timing and content of the messages to meet the precise wishes of their most committed supporters. The volume of solicitations that every nonprofit sends out will plummet, as organizations learn what marketing efforts work best.

Now is the time for foundations to develop data practices that align with their long-term philanthropic missions.

Lucy Bernholz

Full Story: http://online.wsj.com/news/articles/SB10001424052702304243904579197652066923202

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Inteneo Systems – Big Data/Business Intelligence Expertise from Big Sky Country 406-531-8119

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GiveWell Helps Donors Calculate the Good a Charity Will Do http://www.matr.net/article-58560.html

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