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7 Benefits For Startups Joining The B-Corp Movement

The B-Corp status is meant to reduce investor suits, and gives consumers an easy way to spot genuine social commitment, without assuming it is a non-profit.

More entrepreneurs want to be socially responsible these days, but fear a negative impact on profits, growth, and the ability to find an investor. In the short run, there are real costs associated with the "triple bottom line" of maximizing profit, people (social), and planet (environment). But very quickly, it is becoming obvious to startups that the value and satisfaction exceeds the costs.

Martin Zwilling

Full Story: http://blog.startupprofessionals.com/2013/12/7-benefits-for-startups-joining-b-corp.html

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