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This Awesome Ad, Set to the Beastie Boys, Is How to Get Girls to Become Engineers

November 20, 2013/

This is a stupendously awesome commercial from a toy company called GoldieBlox, which has developed a set of interactive books and games to "disrupt the pink aisle and inspire the future generation of female engineers."

By Katy Waldman

Video: http://www.slate.com/blogs/xx_factor/2013/11/19/goldieblox_commercial_rewrites_the_beastie_boys_urges_young_girls_to_pursue.html

Many thanks to Chelsea Volkerts for sharing this.

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