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Why Big Ag Likes Big Data

October 3, 2013 /

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Big Data’s push to remake the industrial economy took a big step forward Wednesday, when Monsanto announced it had bought the Climate Corporation.

Monsanto said it was paying $930 million in cash for the company, which looks at data like historic rainfall and soil quality to help farmers predict crop yields. Monsanto hopes to apply the Climate Corporation’s data analysis insight across the company, to create what a Monsanto executive called "the next level of agriculture."

By QUENTIN HARDY

Full Story: http://bits.blogs.nytimes.com/2013/10/02/why-big-ag-likes-big-data/?_r=0